Emergence of the Chief Trust Officer as CISOs Earn Business Respect and Agenda Shifts – Jeff Pollard – BSW #419
Organizations that successfully earn and keep the trust of their customers, employees, and partners experience better business outcomes, more engagement, and competitive differentiation. But what does that trust look like and who's responsible for building and maintaining that trust?
Jeff Pollard, Vice-President, Principal Analyst on the Security and Risk Team at Forrester Research, joins Business Security Weekly to discuss the emergence of the Chief Trust Officer. For organizations that refuse to leave trust to chance, chief trust officers have emerged as the role responsible for shaping their firm’s destiny. Jeff will explain why the role has emerged and details its responsibilities, organizational structures, and measures for success.
In the leadership and communications segment, Why must CISOs slay a cyber dragon to earn business respect?, Simon Sinek says the most successful people in the world ‘hit zero’ or came close to it: Failure is ‘the gift’, The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It), and more!
Jeff primarily contributes to Forrester’s offerings for security and risk professionals. He leads Forrester’s research on the role of the CISO, specializing in topics related to security strategy, budgets, metrics, business cases, and presenting to the board. His research also includes security services, featuring global coverage of managed security services, professional security services, and security-as-a-service. Jeff also takes an active role in Forrester’s forward-looking research on security innovation, the security market, and security predictions.
Matt Alderman
- Why must CISOs slay a cyber dragon to earn business respect?
Security leaders and industry experts weigh in on the complex calculus of CISOs’ internal clout.
- The Human Cost of Defense: A CISO’s View From the War Room
In cybersecurity, success is invisible. When nothing breaks, no headlines flash across screens, and no angry calls come from the boardroom, it means someone did their job. But that silence comes with a cost.
- CISOs’ security priorities reveal an augmented cyber agenda
Tasked with increasing responsibilities and oversight, CISOs are seeking ways to expand cyber capabilities with AI, while piloting new tools, enlisting more partners, and finding ways to stretch their budgets further, according to CSO’s Security Priorities Study.
- Simon Sinek says the most successful people in the world ‘hit zero’ or came close to it: Failure is ‘the gift’
While it may feel as if successful people are leaps and bounds ahead of the rest of us, people who have made major career or business accomplishments have also been in the trenches. In fact, management guru Simon Sinek said all successful people have hit rock bottom before reaching their pinnacle.
- What Every Leader Can Learn from the Principles of Yoga
Yoga offers a framework for leading with energy, intuition, simplicity, and understanding. Its principles help leaders quiet fear, focus their energy, and make wiser, more human-centered decisions in a world increasingly shaped by technology. By cultivating these ancient practices, modern executives can achieve sharper insight, steadier performance, and a deeper sense of purpose in their work.
- The Remote Leadership Paradox: Why Your Team Feels Micromanaged AND Abandoned (And How to Fix It)
The remote leadership paradox is when your team feels both micromanaged and abandoned at the same time. And it’s destroying productivity, morale, and trust on both sides.












