Sales and marketing

This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team. We'll discu...

This week, in the enterprise security news, over half a billion in funding, as everyone gets their pre-Blackhat announcements out! Mimecast picks up Code42 Will Cato Networks IPO? Canarytokens update We still have some crowdstrike fallout to discuss CISO responses to SEC rules Making things secure without security tools tips for going SOCLess de...

There's plenty of content out there detailing how vendors fall short: scummy, aggressive sales tactics overuse of jargon and buzzwords sneaky sales tactics dumping on competitors products that fall far short of claims ambulance chasing So what should they doing? In this episode, we chat with Dani Woolf, about how marketers can adopt the skills ...