Sales and marketing

<body>Topic Segment - What's new at Black Hat?</body>

<body><h3>Topic Segment - What's new at Black Hat?</h3></body>

<body>We're coming live from hacker summer camp 2025, so it seemed appropriate to share what we've seen and heard so far at this year's event. Adrian's on vacation, so this episode is featuring Jackie McGuire and Ayman Elsawah!</body>

<body>We're coming live from hacker summer camp 2025, so it seemed appropriate to share what we've seen and heard so far at this year's event. Adrian's on vacation, so this episode is featuring Jackie McGuire and Ayman Elsawah!</body>

<body>Then, in the enterprise security news,</body>

<body>Then, in the enterprise security news, </body>

<body><ol><li>Tons of funding!</li><li>SentinelOne picks up an AI security company weeks after Palo Alto closes the Protect AI deal</li><li>Vendors shove AI agents into everything they’ve got</li><li>Why SOC analysts ignore your playbooks</li><li>NVIDA pinkie swears to China: no back doors!</li><li>ChatGPT was allowing shared chat sessions to be indexed and crawled by search engines like Google</li><li>Who is gonna secure all this vibe code?</li><li>Who is gonna triage all these hallucinated bug reports?</li><li>Perplexity and Cloudflare duke it out</li><li>When you try to scrub your shady past off the Internet, it might just make things worse.</li></ol></body>

<body>All that and more, on this episode of Enterprise Security Weekly.</body>

<body>All that and more, on this episode of Enterprise Security Weekly.</body>

Featured image for {“vendor”:”ppworks”,”type”:”segment”,”id”:”14158″} podcast from PPWorks

Security Strategy, Plan, Budget

Security Operations

ESW at BlackHat and the weekly enterprise security news – ESW #419

<body>This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.</body>

<body>This is a topic our hosts are very passionate about, and we're excited to discuss with Mariana Padilla, co-founder and CEO of Hackerverse. She wants to change how cybersecurity sales works, with a focus on making the process more transparent and ideally demonstrating a product's efficacy before buyers even need to talk to a sales team.</body>

<body>We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.</body>

<body>We'll discuss why existing sales processes are broken, how VC funding impacts vendor sales/marketing, and why community-led growth is so important.</body>

Featured image for {“vendor”:”ppworks”,”type”:”segment”,”id”:”13303″} podcast from PPWorks

Channel partners

Fixing how cybersecurity products are bought and sold – Mariana Padilla – ESW #385

<body>This week, in the enterprise security news,</body>

<body>This week, in the enterprise security news, </body>

<body><ol><li>over half a billion in funding, as everyone gets their pre-Blackhat announcements out!</li><li>Mimecast picks up Code42</li><li>Will Cato Networks IPO?</li><li>Canarytokens update</li><li>We still have some crowdstrike fallout to discuss</li><li>CISO responses to SEC rules</li><li>Making things secure without security tools</li><li>tips for going SOCLess</li><li>denial of service robots</li></ol></body>

Featured image for {“vendor”:”ppworks”,”type”:”segment”,”id”:”13037″} podcast from PPWorks

AI/ML

Acquisition

Funding, Cato, Code42, DoS Robots, and Blackhat Prep – ESW #370

<body>There's plenty of content out there detailing how vendors fall short:</body>

<body>There's plenty of content out there detailing how vendors fall short:</body>

<body><ul><li>scummy, aggressive sales tactics</li><li>overuse of jargon and buzzwords</li><li>sneaky sales tactics</li><li>dumping on competitors</li><li>products that fall far short of claims</li><li>ambulance chasing</li></ul></body>

<body>So what should they doing? In this episode, we chat with Dani Woolf, about how marketers can adopt the skills and mindsets of security researchers to improve GTM strategies, without resorting to awful tactics. Drawing from extensive experience in qualitative interviews and collaborations with enterprise security executives and researchers, Dani will uncover how the innate curiosity and analytical prowess of researchers can dismantle unhealthy habits within vendor organizations.</body>

<body>So what should they doing? In this episode, we chat with Dani Woolf, about how marketers can adopt the skills and mindsets of security researchers to improve GTM strategies, without resorting to awful tactics. Drawing from extensive experience in qualitative interviews and collaborations with enterprise security executives and researchers, Dani will uncover how the innate curiosity and analytical prowess of researchers can dismantle unhealthy habits within vendor organizations.</body>

<body>We'll also discuss Dani's various projects, including the WTF Did I Just Read podcast, CyberNest, and CyberSynapse. Dani will explain how these are all designed to address the gap between vendors and buyers in the cybersecurity industry.</body>

<body>We'll also discuss Dani's various projects, including the WTF Did I Just Read podcast, CyberNest, and CyberSynapse. Dani will explain how these are all designed to address the gap between vendors and buyers in the cybersecurity industry.</body>

Sales and marketing

ESW at BlackHat and the weekly enterprise security news – ESW #419

Fixing how cybersecurity products are bought and sold – Mariana Padilla – ESW #385

Funding, Cato, Code42, DoS Robots, and Blackhat Prep – ESW #370

10 Security Researcher Qualities Marketers Should Adopt – Dani Woolf – ESW #370

Fast Five

Selected by the SC Media Editorial team every Tuesday.