Snowflake in talks to buy Observe for $1 billion

Snowflake is reportedly in advanced talks to acquire the observability startup Observe in a potential $1 billion deal, marking its largest-ever startup purchase, according to SiliconANGLE.

According to unnamed sources, this strategic move aims to integrate Observe's cloud-based platform, which is used for monitoring infrastructure performance, debugging applications, and investigating IT incidents via a natural language chatbot.

Crucially, Observe is a built-for-Snowflake solution, constructed atop Snowflake's own data cloud for telemetry storage, and the two companies have a deepening partnership, evidenced by Snowflake's recent venture investment. The startup's proprietary OPAL query language is designed for time-series analysis, offering distinct capabilities for environments like Snowflake's own platform to detect security threats and optimize costs.

This acquisition would position Snowflake to compete directly with established observability giants like Splunk, capitalizing on Observe's rapid growth and expanding Snowflake's ecosystem following its recent purchase of migration tool provider Datometry.