Full Segment Notes
Cybersecurity leaders are still making high-stakes decisions with fragmented data, static assessments, and market guidance that is often slow, expensive, or commercially biased. Greg Baker will explore how AI can create a continuously updated understanding of both the enterprise security program and the market around it—giving CISOs the context to model scenarios, prioritize investments, and move from insight to action with greater speed and confidence.For more information about Balance Theory, please visit: https://securityweekly.com/balancetheorybh
Key Moments
- 0:00 - — Welcome to Black Hat 2026 with Balance Theory CEO Greg Baker
- 0:25 - — The Black Hat Community and Cybersecurity Reunion Experience
- 0:36 - — Beyond AI Hype: Balance Theory’s Approach to Cybersecurity Strategy
- 01:02 - — Managing Cybersecurity Programs Within Budget Constraints
- 01:51 - — The Challenge of Security Tool Sprawl and Shelfware
- 02:10 - — Building a Living, Breathing Cybersecurity Program
- 03:15 - — What CISOs Are Focused on Beyond AI and Agentic Security
- 04:41 - — Moving From Tool Management to Security Program Governance
- 05:05 - — Shifting Security Decisions Earlier in the Lifecycle
- 06:26 - — Helping CISOs Communicate Security Value to Business Leaders
- 07:59 - — Using AI to Understand Cybersecurity Investment Decisions
- 08:24 - — Learning From How Organizations Spend Security Budgets
- 09:35 - — Avoiding Vendor Hype at Cybersecurity Conferences
- 10:09 - — Finding the Right Security Solutions Through Enterprise Context
- 11:23 - — How AI Can Unlock Better Cybersecurity Decision-Making
- 13:26 - — Measuring Cybersecurity Success Through Metrics and Value
- 14:52 - — Why CISOs Need to Talk in Dollars
- 15:13 - — Closing Thoughts and Black Hat 2026 Coverage
Guest
Greg Baker is a cybersecurity entrepreneur and the Co-Founder and CEO of Balance Theory. He spent the first decade of his career supporting the U.S. intelligence community before founding Decision Lab, a cybersecurity company acquired by Optiv. Following the acquisition, Greg held senior leadership roles at Optiv, helping some of the world’s largest enterprises navigate cybersecurity strategy, transformation, and technology investment.
He is now building Balance Theory to fundamentally change how security leaders understand their programs, navigate the market, and take action.
