At RSAC 2026, Mike Shema speaks with Troy Batterberry of EchoMark, finalist for Best Insider Threat Solution in the SC Awards Trust category. Batterberry shares how EchoMark helps organizations detect and reduce insider risk.
The SC Awards recognize cybersecurity solutions delivering real-world impact.
Segment Resources:
Video - https://www.echomark.com/new-to-echomark The Leak Doom Loop - https://www.echomark.com/post/the-leak-doom-loop USA Today - https://www.usatoday.com/story/tech/columnists/2024/10/09/apple-data-leaks-artificial-intelligence-solution/75519299007/ Recent appearance at GDC - https://www.echomark.com/use-cases/gaming-entertainment
This segment is sponsored by EchoMark. Visit https://securityweekly.com/echomarkrsac to learn more about them!
- 0:00 - Welcome to SC Awards 2026
- 0:15 - What is EchoMark?
- 0:26 - The Growing Threat of Insider Data Leaks
- 0:53 - Why Insider Threats Are Increasing (AI & Agents)
- 01:23 - Who Needs Insider Threat Protection?
- 02:09 - Introducing Forensic Watermarking Technology
- 02:30 - Watermarking Text, Images, Video & Source Code
- 03:22 - Protecting Sensitive Data in the Age of AI
- 03:50 - Identifying Leak Sources Quickly
- 04:16 - Preventing Leaks vs Detecting Damage
- 05:23 - Deterrence: Making Every Copy Traceable
- 05:43 - Seamless User Experience Without Friction
- 06:37 - No Client Software: Backend Watermarking Explained
- 07:34 - Defending Against Malicious & Accidental Leaks
- 08:34 - Future Roadmap: Expanding Content Protection
- 09:58 - Screen-Level Watermarking for Enterprises
- 10:30 - Use Case: Gaming Industry Leak Prevention
- 11:03 - Scaling Deployment Across Organizations
- 11:38 - Integration with Microsoft & Google Ecosystems
- 12:41 - Real-World Use: Insider Threat Detection
- 13:11 - Protecting Source Code & Intellectual Property
- 13:54 - Cybersecurity Trends & Rising Insider Risks
- 15:11 - Final Thoughts on Insider Threat Protection
Troy Batterberry is the founder and CEO of EchoMark, a Software-as-a-Service (SaaS) company pioneering a new standard in information protection. The company was founded on that trust is central to empowering everyone to do their best work. Troy brings years of product and technology experience, including 25 years at Microsoft, where he most recently served as a Corporate Vice President as the product leader of Microsoft Teams Meetings, Calling, and
Events. During his tenure, Troy also played an integral role in the growth and success of marquee Microsoft products, such as Windows, Explorer/Edge, Bing, Xbox, and MSN. Before joining Microsoft, Troy held engineering positions at Sony and within the U.S. Department of Defense. Troy is driven by a long-standing passion for creating new experiences and products.
In addition to his professional pursuits, Troy is a parent volunteer at his kids’ schools, spends time volunteering for Boy Scouts, and also enjoys time outdoors boating, hiking, and running. He holds an M.S. in Information Systems from the University of Southern California and a B.S. in Electrical and Electronic Engineering from North Dakota State University.
