The Counterfeit Problem: How Blockchain Is Revolutionizing Brand Protection – Noam Krasniansky – BSW #386
Noam Krasniansky, the visionary founder of Komposite Blockchain, joins Business Security Weekly to explore Web3's transformative potential. Noam delves into the basics of blockchain technology, Bitcoin and the meteoric rise of Ethereum, and the critical role of decentralized systems in safeguarding brands against counterfeiting—a global issue costing companies $1.7 Trillions annually.
The conversation will shed light on blockchain can be designed to enhance transactional efficiency and security. Noam highlights how verification technologies are key to combating counterfeiting, protecting intellectual property, and fostering trust in an increasingly digital economy. He also provides practical insights into how businesses and individuals can embrace blockchain innovations, redefining digital ownership, the making of new wealth, and empowering communities.
In today’s dynamic markets, innovation is essential to maintaining a competitive edge. As Web3 technologies rapidly advance, businesses must adapt or risk falling behind. Understanding the foundational principles of blockchain is no longer optional—it’s a necessity.
Segment Resources: 1) https://finance.yahoo.com/news/komposite-blockchain-launches-whitepaper-bridge-163600646.html 2) https://www.youtube.com/watch?v=OOokN0XwpWE 3) https://rumble.com/v66x6ly-interview-komposite-a-fix-for-blockchain-limitations.html
Announcements
Security Weekly listeners save $100 on their RSAC Conference 2025 Full Conference Pass! RSA Conference will take place April 28 to May 1 in San Francisco and on demand. To register using our discount code, please visit securityweekly.com/rsac25 and use the code 5U5SECWEEKLY! We hope to see you there!
Guest
Noam Krasniansky has been an entrepreneur all his life. From selling orange juice as a kid in Costa Rica to pitching in the malls in England as a teenager, to selling on TV shopping channels, and having a multimillion dollar company with award-winning products, he has done it all and then some. Building a company from an idea to having an actual physical product sold in stores was his passion. He has done it successfully many times, but he hasn’t achieved everything he has set out to accomplish yet. Now he wants to bring his business acumen into the world of NFTs and blockchain.
Hosts
