The RSA Conference: How to Stand Out on the Show Floor – CFH #18
Jugglers! Magicians! Freebies! You can find plenty of commotion and distractions on the show floor at the RSA conference or any major cyber convention for that matter. If you're a managed security services provider trying to sell your wares, it can be a challenge to distinguish yourself amid all the noise and chaos of events like these. This segment will offer tips and recommendations for making your customer impressions more memorable so that you stand out from the rest of the crowd and your marketing message is not lost in the blur. At the same time, we'll also examine what questions savvy MSSP leaders should be and likely will be asking on the show floor as they hunt for the right vendor partner.
Hosts
Bradley Barth
Director of Multimedia Content Strategy at CyberRisk Alliance
- 1. 3CX Software Supply Chain Compromise Initiated by a Prior Software Supply Chain Compromise; Suspected North Korean Actor Responsible
- 2. Sweet QuaDreams: A First Look at Spyware Vendor QuaDream’s Exploits, Victims, and Customers
- 3. QuaDream’s “KingsPawn” malware used to target civil society in Europe, North America, the Middle East, and Southeast Asia
- 4. Offensive cyber company QuaDream shutting down amidst spyware accusations
Ryan Morris
Principal Consultant at Morris Management Partners
