Product-Led Growth and Building Products in Cybersecurity – Ross Haleliuk – ESW #308
Looking at topics around go-to-market strategy and product management, including: how building products is unique in cybersecurity compared to other industries, what is product-led growth and what shape it takes in security, and how to do it right. Touching on the broader and adjacent topics of writing, supporting cybersecurity startups, investing, and the like.
Segment Resources: Venture in Security blog: https://ventureinsecurity.net/ Venture in Security Angel Syndicate: https://www.visangels.com/ Building Cyber Collective: https://ventureinsecurity.net/p/buildingcyber Top Venture in Security Articles: https://ventureinsecurity.net/p/top-posts
Announcements
Join us at an upcoming Official Cyber Security Summit in a city near you! This series of one-day, invitation-only, executive level conferences are designed to educate senior cyber professionals on the latest threat landscape.
We are pleased to offer our listeners $100 off admission when you use code SecWeek23 to register.
Visit securityweekly.com/cybersecuritysummit to learn more and register today!
Guest
Ross Haleliuk began his journey as a co-founder of a B2B edtech before building a decade-long career as a product leader across multiple industries, ending up in cybersecurity. His areas of expertise include go-to-market and product strategy, strategic positioning, product-market fit expansion, growth, operations, and fundraising.
Ross is currently a Head of Product at LimaCharlie. LimaCharlie’s SecOps Cloud Platform provides customers with comprehensive enterprise protection that brings together critical cybersecurity capabilities and eliminates integration challenges and security gaps for more effective protection against today’s threats.
Outside of work, Ross is a startup advisor, speaker, and angel investor. He often writes about cybersecurity industry trends, building security startups, investment, and growth on the world’s leading media platforms such as TechCrunch, Forbes, and VentureBeat, and in his blog Venture in Security.
Host
