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Leadership, DevSecOps, Endpoint/Device Security

Product-Led Growth and Building Products in Cybersecurity – Ross Haleliuk – ESW #308

Looking at topics around go-to-market strategy and product management, including: how building products is unique in cybersecurity compared to other industries, what is product-led growth and what shape it takes in security, and how to do it right. Touching on the broader and adjacent topics of writing, supporting cybersecurity startups, investing, and the like.

Segment Resources: Venture in Security blog: https://ventureinsecurity.net/ Venture in Security Angel Syndicate: https://www.visangels.com/ Building Cyber Collective: https://ventureinsecurity.net/p/buildingcyber Top Venture in Security Articles: https://ventureinsecurity.net/p/top-posts

Full episode and show notes

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Guest

Ross Haleliuk
Author at Cyber for Builders

Ross Haleliuk began his journey as a co-founder of a B2B edtech before building a decade-long career as a product leader across multiple industries, ending up in cybersecurity. His areas of expertise include go-to-market and product strategy, strategic positioning, product-market fit expansion, growth, operations, and fundraising.

Ross is currently a Head of Product at LimaCharlie. LimaCharlie’s SecOps Cloud Platform provides customers with comprehensive enterprise protection that brings together critical cybersecurity capabilities and eliminates integration challenges and security gaps for more effective protection against today’s threats.

Outside of work, Ross is a startup advisor, speaker, and angel investor. He often writes about cybersecurity industry trends, building security startups, investment, and growth on the world’s leading media platforms such as TechCrunch, Forbes, and VentureBeat, and in his blog Venture in Security.

Host

Principal Researcher at The Defenders Initiative

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