Techie Translators: Speaking Your Clients’ Business Language to Secure Their Buy-in – Candy Alexander – CFH #6

Sometimes it feels like security professionals and business leaders are speaking different languages. That's why it's critical for managed security providers to communicate with their clients' financial decision-makers in a business-aligned manner that conveys how cybersecurity can help advance and protect the company's corporate interests. This featured topic will identify strategies for translating infosec concepts into business objectives, avoiding confusing cyber jargon, finding cyber champions on your client's payroll who can amplify your message, and blocking out external forces and influences that muddle your message.