RSAC2022 #1
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1. Transforming Cybersecurity Marketing – Gianna Whitver – RSA22 #1
Gianna will cover high level winning strategies in cybersecurity marketing - the do's and don'ts for our specific industry and key factors of success in a go to market strategy. This segment is sponsored by Cybersecurity Marketing Society. Visit https://securityweekly.com/cms to learn more about them!
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Guest
Gianna is the Co-Founder and CEO of the Cybersecurity Marketing Society and a co-host of the Breaking Through in Cybersecurity Marketing Podcast.
Gianna Whitver is also the VP of Marketing at Votiro, where she leads marketing strategy and growth. Votiro’s content disarm and reconstruction solution enables organizations to eliminate known and unknown threats hidden in incoming content and data without needing detection, impacting business productivity, or degrading file fidelity.
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2. Seamlessly Connect & Protect Entire IT Ecosystem – Jeetu Patel – RSA22 #1
The new business reality is that everything is connected, and everyone is vulnerable. In today’s world, security resilience is imperative, and Cisco believes it requires an open, unified security platform that crosses hybrid multi-cloud environments. Our vision for the Cisco Security Cloud will reshape the way organizations approach and protect the integrity of the entire IT ecosystem.
Segment Resources: Cisco Security Resilience: https://www.cisco.com/c/en/us/products/security/security-resilience.html This segment is sponsored by Cisco Umbrella. Visit https://securityweekly.com/ciscoumbrella to learn more about them!
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Guest
Jeetu Patel is Cisco’s Executive Vice President and General Manager of Security and Collaboration. He leverages a diverse set of capabilities to lead the strategy and development for these businesses and also owns P&L responsibility for this multibillion-dollar portfolio. Jeetu combines a bold vision, steeped in product design and development expertise, operational rigor and innate market understanding to create high growth Software as a Service (SaaS) businesses.
A member of the Executive Leadership Team, Jeetu is helping to redefine Cisco’s SaaS business and strategy to further accelerate the company’s transformation and growth. His mission is to build world class, subscription-based products that solve Cisco customers’ biggest problems. His team is creating and designing meaningfully differentiated products that diverge in the way they’re conceived, built, priced, packaged and sold.
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3. Security Consolidation is No Longer a Dirty Word – Paul McKay – RSA22 #1
There was a time when the perceived wisdom was to buy best of breed security technologies and that would do for your security program. Trouble of is, none of it integrates with each other or your wider IT. With budgets getting tighter, security pros are being asked to look again at big portfolio security providers and work out whether they can use their offerings to slim down. In this session I'll discuss what I'm hearing from our customers, and some of the things we are starting to see people do to balance the need to optimize cost and efficiency without compromising security protection.
Guest
Paul is a principal analyst on the Security and Risk team. Paul’s research coverage includes cybersecurity risk ratings solutions and cyber risk quantification; CISO and security leadership research in the European market; and European security service providers, focusing on managed security service providers and security consultancies.
Paul is frequently asked to comment on areas relevant to his research coverage and has been quoted in publications such as the Financial Times, Wall Street Journal, Fortune, ZDNet, SC Magazine, Handelsblatt, City A.M., and Infosecurity Magazine.
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