A follow-up article from Business Insider on Thursday said that Ireland's Data Protection Commission has been in touch with Facebook regarding this incident, as it determines its response under the guidelines of GDPR.Facebook has been under constant fire for a series of privacy and "fake news" scandals ranging from the Cambridge Analytica controversy to a recently discovered data breach affecting tens of millions of users.Despite the social network's claims that the data collection was unintentional, Dan Goldstein, president and owner of
digital marketing agency Page 1 Solutions, believes this latest misstep continues a trend of Facebook riding "roughshod over issues of consumer consent in order to collect data.""Taken in concert with recent revelations that Mark Zuckerberg approached third parties to gauge the market value of user data, this latest headline is chilling," Goldstein continued. "It paints Facebook as a glutton for data, even among internet users who aren't signed up on the platform. The commodification of private information by Facebook makes its dealings with third-party apps and developers look unseemly."Brian Vecci, field CTO at data security firm Varonis, shared similar sentiments. "Today’s news shines yet another spotlight on Facebook's glaring oversight when it comes to consumer data privacy," said Vecci. "These online giants shouldn't be able to just grab your entire social network through your contact list without specific permission, and companies like Facebook need to face stiff penalties when they do it. Without basic consumer protections that lead to real penalties, this kind of thing will continue to happen. And while financial penalties are a good disincentive, unless there’s real legal teeth behind the regulation, these companies will continue to search for ways to do things the easy and cheap way.""...This incident shows why Facebook and other large enterprises need to be more proactive when it comes to data privacy and security," said Monique Becenti, product and channel marketing specialist at cloud-based security tool provider SiteLock. "In addition to the ongoing privacy and security issues involving Facebook, ‘moving fast and breaking things’ isn’t an effective way to make decisions when consumer data is involved, as managing a massive quantity of data requires having a careful plan in place.""With this in mind, companies need to evaluate how much consumer data they really need to be collecting," Becenti continued. "With more data comes more risk, so companies should evaluate what data they are storing and why."SC Media has reached out to Facebook for comment.