The loss of customer trust and confidence is the most harmful consequence of a distributed denial of service attack, according to 45 percent of IT security professionals polled for Corero Network Security's second annual DDoS Impact Survey, released today. Lost revenue was the next most cited repercussion among IT experts (32 percent of respondents).Asked about the frequency of incidents impacting their organizations, 32 percent of survey-takers said DDoS attacks on their network occur weekly or even daily. Thirty percent of IT experts said they rely on upstream service providers to remedy these DDoS attacks.Network or website service availability is crucial to ensure customer trust and satisfaction, and vital to acquire new customers in a highly competitive market,” said Dave Larson, COO at Corero Network Security, in an accompanying release. “When an end user is denied access to Internet-facing applications or if latency issues obstruct the user experience, it immediately impacts the bottom line.”
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Survey: DDoS erodes customer trust
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Bradley Barth
As director of multimedia content strategy at CyberRisk Alliance, Bradley Barth develops content for online conferences, webcasts, podcasts video/multimedia projects — often serving as moderator or host. For nearly six years, he wrote and reported for SC Media as deputy editor and, before that, senior reporter. He was previously a program executive with the tech-focused PR firm Voxus. Past journalistic experience includes stints as business editor at Executive Technology, a staff writer at New York Sportscene and a freelance journalist covering travel and entertainment. In his spare time, Bradley also writes screenplays.
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