Security Strategy, Plan, Budget

RiskIQ is a great example of where the freemium model works best. They’ve built an essential research tool, so even if someone wasn’t interested in their digital risk protection product, when a new offering like Illuminate comes along, RiskIQ has another opportunity to inform and upsell freemium users on new products.

AlphaWave is targeting the risk analysis and prioritization end of the ASM market. The product collects information on assets and attempts to identify issues and vulnerabilities. These findings are then prioritized for the customer.

Bit Discovery has planted its stake in trying to build the most comprehensive inventory of IP-based assets exposed to the Internet.

Phobos approached building Orbital from the perspective of both a security consultant and the client, receiving the results of an assessment.

ImmuniWeb occupies an interesting space in the ASM market. While it offers many features only seen in some of the more complex offerings, pricing is SMB-friendly.

The real selling point for CAST revolves around the skilled staff that both validates findings and trains the 'brain' of the automated system.

The most notable aspect of Randori’s product is that it is split into two parts: Recon is a fully automated SaaS product that gathers information about a company’s exposed digital assets through both passive and active methods. Randori’s other product, Attack aims to go deeper with Recon’s findings.