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A mere 8 percent of respondents in a recent report said they have full visibility into the hidden code running on their websites.

Pharmacy chain Rite-Aid’s recent abandonment of an eight-year-old facial recognition program aimed at curbing shoplifting as well as creating new marketing underscores how widespread the use of the controversial technology is and how organizations struggle to overcome associated security and privacy challenges – as well negative perceptions.

The company, slow to respond to warnings about vulnerabilities, shelled out millions — only to then be hit by pandemic fallout.