Greg Baker is a cybersecurity entrepreneur and the Co-Founder and CEO of Balance Theory. He spent the first decade of his career supporting the U.S. intelligence community before founding Decision Lab, a cybersecurity company acquired by Optiv. Following the acquisition, Greg held senior leadership roles at Optiv, helping some of the world’s largest enterprises navigate cybersecurity strategy, transformation, and technology investment.
He is now building Balance Theory to fundamentally change how security leaders understand their programs, navigate the market, and take action.

