In the Autumn of 2019, Salesforce started on an ambitious journey - to require all of their customers to use multi-factor authentication (MFA) as of February 2022. The journey required the collaboration of every product line and every business function within Salesforce. And the journey potentially required every single one of Salesforce’s customer to deploy new technology and to change all of their user’s behavior. Clearly this would be no simple journey, but it was one with massive rewards for everyone involved.
Join Ian Glazer as he discusses the impetus for Salesforce’s MFA push, the challenges of such a large scale endeavor, some of the setbacks and victories along the way, and, most importantly, what you can take from Salesforce’s journey towards complete customer MFA adoption and apply it in your own organization.
Ian Glazer is the Senior Vice President for Identity Product Management, at Salesforce. His responsibilities include leading the product management team, product strategy and identity standards work. Prior to that, he was a research vice president and agenda manager on the Identity and Privacy Strategies team at Gartner, where he oversaw the entire team’s research. He is the co-founder IDPro, the professional organization for digital identity management, and works to deliver more services and value to the IDPro membership, raise funds for the organization, and help identity management professionals learn from one another. During his career in the identity industry, he has co-authored a patent on federated user provisioning, co-authored and contributed to user provisioning specifications, is a noted blogger, speaker, and photographer of his socks.
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