2026 SC Award winner Allstate — Best Customer Service

In identity protection, product capabilities often receive the most attention: detection rates, alerting systems, and monitoring breadth. But for those experiencing identity theft, the quality of support can be just as consequential as the technology itself. 

Allstate Identity Protection’s recognition reflects an approach that places operational support at the center of its service model. As such, it was awarded Best Customer Support in the 2026 SC Awards.  

The company provides structured onboarding materials where new customers receive clear instructions explaining how to access and navigate their portal. Within the platform, guided prompts walk users through setup steps and key features, minimizing confusion and reducing reliance on trial-and-error use. 

Beyond documentation, the company maintains 24/7 access to U.S.-based support specialists. Customers can reach live representatives by phone at any time for identity restoration assistance, account access issues, feature questions, or general guidance. A live, human-based chat function is also embedded directly within the portal, allowing users to connect with support in real time without leaving the platform. 

“It is clearly a comprehensive, state-of-the-art identity protection service, said SC Awards judge Cedric Leighton, a CNN military analyst, retired U.S. Air Force colonel and founding partner of CYFORIX.  “It has an excellent website and excellent service through multiple channels.” 

The company reports average call answer times measured in seconds and service levels above 90%. It has also significantly increased its same-day restoration resolution rate, completing more than 41% of identity theft restorations within a single day.  

Education is another core component of the model. The company maintains publicly available resources, including FAQs, articles on scams and digital safety, specialized guidance centers for unemployment and elder fraud, webinars, and instructional videos. Its mobile application — available via web-based download — provides access to monitoring tools, alerts, and account management without additional fee.