Amit Assaraf

Amit Assaraf is a cybersecurity innovator, entrepreneur, and the Senior Director of Product Management at Palo Alto Networks. He joined Palo Alto Networks following the acquisition of Koi, where he served as Co-founder and CEO. At Koi, Amit pioneered a new cybersecurity domain providing organizations with comprehensive visibility, assessment, and policy enforcement across all self-provisioned software. This initiative built upon his previous work with ExtensionTotal, a tool that became indispensable to top security teams for detecting and mitigating threats in third-party software extension ecosystems. Prior to founding Koi, Amit co-founded Landa, a proptech startup that democratized real estate investment, achieving significant growth and securing over $45 million in venture funding. Amit’s career began in Israel’s elite Unit 8200, where he gained extensive, foundational experience in cybersecurity.