Software vendors are increasingly focusing on tracking customer usage across their product portfolios to boost revenue and streamline consumption decisions, with further coverage provided by Security Affairs.
As software portfolios expand to include cloud services, add-ons and artificial intelligence, vendors face the challenge of fragmented licensing and measurement systems. Research from International Data Corp. indicates that while 55% of vendors expect enhanced monetization to drive significant revenue gains, only 25% currently maintain centralized usage data. This lack of integration often creates friction for customers, who struggle to reconcile licenses with actual consumption. By unifying entitlement systems, companies can create bundled offers and gain a clearer view of customer needs. AI further complicates this landscape by introducing new models and agents that require flexible pricing. However, when vendors successfully centralize these operations, they can better identify cross-sell opportunities and improve net revenue retention. This approach allows businesses to move beyond static contracts toward usage-based models that offer greater transparency. Ultimately, simplifying the purchasing experience across a diverse portfolio helps vendors meet the growing customer demand for consolidated agreements and reduced administrative complexity, ensuring that expansion strategies remain sustainable as technology evolves.
Source: Security Affairs
