DataDome launches priority protect for virtual waiting rooms

As reported by Silicon Angle, DataDome SAS has launched Priority Protect, a new virtual waiting room product designed to manage traffic during high-demand sales events by distinguishing between human shoppers, authorized AI agents, and malicious bots.

The product enhances DataDome's existing bot detection capabilities by classifying every request in real time and applying distinct access policies for different traffic types. This addresses the evolving challenge retailers and ticketing platforms face, where traditional virtual waiting rooms, built for human scalability, struggle with AI agents that operate at machine speed. During a recent sporting event ticket sale, bots constituted 31% of queue traffic, highlighting the inadequacy of conventional tools.

Priority Protect offers continuous in-session validation, re-evaluating visitors and challenging or removing them if their behavior changes. Leveraging 5 trillion daily signals, operators can configure capacity, release rates, and access policies through a dashboard or API. The system allows for routing trusted users or approved agents into priority lanes. This launch follows DataDome's recent introduction of LLM detection and intent-based AI models, signaling a strategic shift towards differentiating legitimate AI from unauthorized automated traffic, rather than treating all automated traffic as inherently hostile.

Source: Silicon Angle